Foursquare is an app designed for use on smart phones. When a user shows up somewhere, whether it’s a store, pub, restaurant, etc., they check in and then their friends using Foursquare see this so they know where they are at and what they are doing. Foursquare is also a useful business tool for marketing.
Foursquare popularity is growing because family and friends like to be able to check on each other. It is automatically posted on Facebook so others also know what their friends are doing.
Users can earn the title of “mayor” for checking into a location more than anyone else in a two-month period.
This competition is tons of fun and users love it. Smart businesses are taking advantage of this little game to create marketing opportunities.
You can use Foursquare to remind users of upcoming specials, offers coupons, even give away freebies, etc. When Foursquare users wander into your location, your promotion is sent to their phones.
This is an incredibly handy form of marketing that is only in its infancy at this point. However, more and more businesses are beginning to understand just how powerful location marketing is.
Add to it that it can be entirely automated and it makes it that much more appealing.
Let’s look at an example of using Foursquare in your business. Let’s say you run an air conditioning repair business that services the Trafalgar Square.
Every time someone using Foursquare enters Trafalgar Square, an automated message is sent out to the user reminding them to have their air conditioner services and offering a 15% discount.
Businesses that have implemented Foursquare location marketing have seen a significant increase in potential customers arriving at their business and this leads to an increase in revenue.
Location marketing is one of the cheapest and most effective forms of marketing for brick and mortar stores, who face different marketing challenges than online businesses.
Those businesses that have early on recognised the value of this new form of marketing will be light years ahead of their competition by the time it becomes mainstream.
One of the reasons why it has been so successful is that Foursquare users enjoy the fun and the challenge of the game to be mayor and that can be the basis of a marketing campaign on its own.
The key here is thing outside the box and think of different ways to maximise your location marketing using Foursquare.