When using email marketing, it’s imperative to ensure the people you email actually want to be receiving them. The easiest way to lose business is to flood recipients with unwanted emails. The piece that follows includes great tips for making sure you are targeting only the most receptive audience.
Use a couple of different subject lines to test which one has a better response. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This can help you see which subject lines cause readers to open your messages and which get ignored.
Make sure that email formats are tested. Include important details and the latest information right at the beginning of your emails. But you should try different formats to see which one gives you the most responses. Then, when you figure out what works for you, you want to use it to your advantage. This can help your consumers know what they can expect from your messages and where to find information they need.
Don’t send out email from a subscriber without consent or permission. Spam emails will diminish your credibility within your customer base. It may even cost you clients and customers because they may not appreciate it.
Try not to send out important emails on or around any major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are times, however, when this may not be true. These may include emails concerning Black Friday deals or other campaigns based on occasions.
You may now have a greater appreciation for all of the different tips and tactics you can use to build or improve a great email marketing campaign. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Apply what you’ve learned from the article above, and you won’t be bothering anyone with the emails that you send.