Do You Understand the Value of Foursquare in Your Marketing?

Foursquare is an app designed for use on smart phones. When a user shows up somewhere, whether it’s a store, pub, restaurant, etc., they check in and then their friends using Foursquare see this so they know where they are at and what they are doing. Foursquare is also a useful business tool for marketing.

Foursquare popularity is growing because family and friends like to be able to check on each other. It is automatically posted on Facebook so others also know what their friends are doing.

Users can earn the title of “mayor” for checking into a location more than anyone else in a two-month period.

This competition is tons of fun and users love it. Smart businesses are taking advantage of this little game to create marketing opportunities.

You can use Foursquare to remind users of upcoming specials, offers coupons, even give away freebies, etc. When Foursquare users wander into your location, your promotion is sent to their phones.

This is an incredibly handy form of marketing that is only in its infancy at this point. However, more and more businesses are beginning to understand just how powerful location marketing is.

Add to it that it can be entirely automated and it makes it that much more appealing.

Let’s look at an example of using Foursquare in your business. Let’s say you run an air conditioning repair business that services the Trafalgar Square.

Every time someone using Foursquare enters Trafalgar Square, an automated message is sent out to the user reminding them to have their air conditioner services and offering a 15% discount.

Businesses that have implemented Foursquare location marketing have seen a significant increase in potential customers arriving at their business and this leads to an increase in revenue.

Location marketing is one of the cheapest and most effective forms of marketing for brick and mortar stores, who face different marketing challenges than online businesses.

Those businesses that have early on recognised the value of this new form of marketing will be light years ahead of their competition by the time it becomes mainstream.

One of the reasons why it has been so successful is that Foursquare users enjoy the fun and the challenge of the game to be mayor and that can be the basis of a marketing campaign on its own.

The key here is thing outside the box and think of different ways to maximise your location marketing using Foursquare.

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Social Media Marketing Plan In The Cards? Our Helpful Hints Will Help!

If there is one big change in business advertising and marketing in recent years, it is social media marketing. You can attract customers and grow small businesses in many ways using social media. our community over at Expertise.TV for many helpful ideas that will get you up to speed in the world of social media marketing.

Check Out Some Of These Wonderful Video Marketing Tips

The Internet has a lot of ways for a person to become a successful business person. Video marketing is truly an effective strategy. You can reach people all over the world by creating and posting videos. The tips below will boost you onto the right foot and send you off in the proper direction.

Do not be intimidated by video marketing. Making videos is easy and all you need is a decent camera and a steady surface. You can film the day-to-day operations of your business or impart a few tips to your viewers.

If YouTube is where you place your videos, use their editing features. As an example, add annotations to the video. As a result, you can publicise a link, give out useful facts or provide viewers with a discount off your product.

To get your videos to go viral, provide excellent content. It doesn’t require a fantastic camera to get viewed by millions of people. If the video has valuable information, people will watch it no matter what the production quality is. However, with that being said, purchase the best video camera that you can afford for a good quality video.

It is important to optimise your videos. Whenever you upload videos to different sites, create unique titles and descriptions for each. Don’t forget your keywords! You should put in contact info so that people can get ahold of you.

You need a link to your site built into your video. This lets viewers see how the site is formatted. How-to videos can also benefit from screenshots. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

You can spread your message worldwide with the help of video marketing. You can reach beyond your locality with video marketing. Videos posted on the Internet can be viewed across the world, exposing your business all the more! Apply what you’ve just learned, and start your video marketing campaign now.

Want To Be A Blogger? Checkout These Must Read Blogs For Entrepreneurs!

Blogging is really nothing more than sharing interesting content on a website. These days there are many easy ways to start and maintain a blog. This will make it easier to start blogging right away. Sign up for internet marketing training and more blogging tips.

When publishing a blog, consider buying a unique domain name, instead of using a free generic one. Domain names are inexpensive and they will give your blog a more professional image. Domain names are very important, if you include words related to your blog in your name, it will make it easier to remember.

Internet Marketing: Are You Ready To Do It Right?

It is a great feeling to run a successful online business with unlimited profit potential while having the freedom to work whenever you want. There’s a ton of hard work with internet marketing. The hard work you put in should be well researched and carried out so you do make money. Effectively working hard is essential to your business. The only direction you should be traveling in is in the profitable direction. Any other path is just a dead end.

Why don’t you watch the video below and let our trainer Neil Guess show you how you can make Internet marketing work for you. Or even better, sign up to receive training Internet Marketing videos every Thursday and discover how you can even earn while learn while Neil does all the work for you. Go here to sign up.

Please do click on the video, it may seem it’s not available thanks.